Web Site Optimization Resources

Web Site Optimization White Papers

Bloofusion performs daily research, knows the search engine industry inside and out, contributes to newsgroups and forums and author white papers and studies. Here are some recent issues:

Bloofusion Knowledge Series: The Death of the Meta Tags

This paper deals with a problem that we encounter with many clients: The paradigm of meta tags is still alive. When we talk to clients and ask them about their current search engine strategy, almost 100% of all clients mention meta tags as part of their strategy. It is then on us to educate them in a way that they see the paradigm shift and understand that new actions are necessary to achieve high search engine rankings.

 

Bloofusion Knowledge Series: Typical Web Site Pitfalls

This paper deals with some very obvious points that many sites neglect: stating your mission, helping the customer and listing your address. Many sites invest into store fronts and web hosting and neglect web usability, a decent, clear web design and principles that are well-established in the offline world.

 

Bloofusion Knowledge Series: Why Search Engines Hate Frames

This paper deals with a problem that we encounter with many clients: Web sites that look good superficially are not picked up by search engines. In some cases we discover that the web design is based on frames - something search engines don't like at all.

 

Study: The Bloofusion Search Engine Visibility Study 2002

The Bloofusion Search Engine Visibility Study 2002 took a look at more that 50,000 e-commerce web sites and found out, that more than two third of all sites were not properly optimized and therefore did not utilize the full power of search engines.

 

Case Study: Achieving A #1 Google Ranking

The paper Achieving A #1 Google Ranking features a site, TrooBloo, that has achieved the #1 position on the most important search engine: Google. The basic principles that Bloofusion uses to optimize this site for search engines, can help you improve your site and your search engine ranking as well.

Find more white papers on the Bloofusion Home Page. Simply sign up for the monthly Web Site Optimization Newsletter to keep posted about new white papers.